The core values of our enterprise are integrity, dedication, innovation, erudition and entrepreneurial spirit.

These values have already been applied to our developing process. Developing our thoughts, supporting our survial and guiding our development. And have become the cornerstone of our survival and development. Also the key values has become the footstone and the super concept for the development of our enterprise. Meanwhile, the values declare our standpoint of survial and development along with the constantly interiorize in our heart. Therefore, make it fully embody in enterprise behavior, department behavior and staff behavior. Make the key values become the main motivation and soft power for the development of our enterprise and staff to creat our core competence.
Integrity: We should be honest, faithful to our promises, and resolute in our action. Integrity is a combination of virtue and advanced system.
It is the foundation of an enterprise. To being a human, considering moral character firstly. To doing something, considering moral character in advance. Persistence with good character, then build ourselves up.
Dedication: We should be committed to our work. We should love it and try to be specialized in it with active attitudes and a great sense of responsibility. It is important to have a clear objective which we are devoted to our work and try our utmost to achieve it.
Innovation: It is necessary to widely assimilate advanced management thought and accept advanced concepts and ideas. We should keep exploring progressive method and modes,improving our institutional system and constantly developing new products and processes to meet customer’s demand and enhance corporate strength. In a word, innovation is vital to an enterprise.
Erudition and entrepreneurial spirit: These represent one’s principles of life and perseverance. They help us achieve success through study and efforts.

Operation philosophy: winning together with clients, competing and cooperating with our peers, developing together with the staff.

Winning together with clients: We always focus on the needs of the clients. The goal of our work is to meet their needs. Only by winning together with clients, can our enterprise achieve sustainable development.
Vying and cooperating with competitors: Cooperating with our competitors is an emerging relationship which helps achieve “win-win” results. It is the enterprise will be eliminated by the market rather than counterparts. Thus, in order to expand the market, we should learn from our competitors and improve ourselves. If we consider our competitors as enemies, our enemies will be everywhere.
Making progress together with the staff: An enterprise like a family and every one is a member of it. The development of the enterprise depends on the efforts of all the staff, and the fruits reaped by the enterprise will be shared by all the staff.

Talent concepts: we emphasize on the attitudes, abilities, qualities and efforts of the talents. The talented person depends on the enterprise growth, the enterprise depends on the talented person to develop.

Development concept: Talents,power,innovation and dedication drive the development.
Key objectives: to cultivate a group of talents with expertise and efficiency, to build a team with dreams and ambitions, to make an enterprise with positive strength and to form a “win-win” environment.
What is the key competitiveness
The key competitiveness refers to the ability for us to gain competitive advantages in a long term. It can be used by the enterprise and can stand the test of time. It should be extendable, pragmatic, and interactive; it should also be unique that competitors cannot copy in the short term.